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When it comes to global skincare trends, K-Beauty has dominated conversations for years. But from the heart of India, a new movement is emerging—I-Beauty, or Indian Beauty, championed by Hashtag XOXO. Founded by long-term friends Richa Malviya, Vineet Sharma, and Prakashan Pillai, Hashtag XOXO is redefining skincare and haircare by blending centuries-old Ayurvedic wisdom with modern dermatology. Their mantra: “No Filters – Make Skin Healthy.”
From Indore & Delhi to Every Vanity
Indore and Delhi, the founders’ hometowns, serve as both inspiration and incubator for Hashtag XOXO. Leveraging their strengths in product development, marketing, finance, and budgeting, Richa Malviya and Vineet Sharma shaped Hashtag XOXO into a brand that blends Ayurveda with modern skincare innovation to create products that reflect India’s natural heritage. Meanwhile, Prakashan Pillai spearheads sales, logistics, and the distribution network, ensuring Hashtag XOXO’s Ayurveda-inspired products reach every customer efficiently and seamlessly.
Fun fact: The team spent over 18 months researching traditional Ayurvedic ingredients before finalizing their first product line—a meticulous process that resulted in skincare solutions for every skin and hair type.
The Mission: Pioneering I-Beauty
Hashtag XOXO’s mission is simple yet ambitious: to make I-Beauty a global standard, emphasizing skincare that works naturally, is safe, and rooted in Indian traditions. While K-Beauty thrives on trends, I-Beauty celebrates timeless efficacy: Turmeric for glow, Rice water for hydration, Hibiscus for hair strength, Neem for acne-fighting, and Saffron for skin radiance.
Today, over 70% of Indian consumers are increasingly seeking natural or Ayurvedic-inspired skincare—proof that Hashtag XOXO’s philosophy resonates with modern India.
Product Lineage: Ayurveda Meets Modern Science
The brand’s product range is carefully curated for a complete skincare ritual:
- Serums: Anti-pollution, brightening, and hydrating blends with Turmeric, Aloe Vera, and Licorice Extract.
- Face Packs: Detoxifying clay and botanical mixes enriched with Saffron and Turmeric to rejuvenate skin.
- Scrubs: Gentle exfoliation with Walnut beads and Ginseng to remove dead skin and promote glow.
- Moisturizers: Lightweight creams infused with Aloe vera and Ginseng to nourish skin.
- Sunscreens: SPF protection enhanced with natural botanicals to guard against harsh sun.
- Haircare: Oils and shampoos with Hibiscus, Amla, and Bhringraj to strengthen and shine hair.
“Every product is cruelty-free, and harsh chemical-free. We want people to trust what they apply to their skin,” says Vineet.
Why I-Beauty Matters
I-Beauty is not just a trend—it’s a cultural reset. While global audiences embrace K-Beauty, Hashtag XOXO’s products show that India’s indigenous ingredients can deliver world-class results. With “No Filters – Make Skin Healthy”, the brand encourages confidence in natural beauty and transparency in skincare.
Statistics show that India’s skincare industry is expected to reach $28 billion by 2030, and consumers are gravitating toward brands that blend authenticity with efficacy. Hashtag XOXO is positioned perfectly at this intersection.
Fun Facts About the Brand
- Every product is inspired by Indian festivals and seasons, ensuring formulations work for every climate.
- The team uses a mix of traditional Ayurvedic practices and modern lab testing to validate results.
- The name “XOXO” represents care, love, and connection, not just a brand logo.
Growth & Vision
With an eye on both national and international expansion, Hashtag XOXO is engaging with distributors, retail partners, and individual customers. Their goal is to make I-Beauty accessible to every household while staying true to Indian heritage.
The founders firmly believe that skincare is self-care—and that no one should rely on filters to feel confident. Their products are designed to nurture, protect, and rejuvenate, empowering users to embrace natural beauty proudly.
Conclusion: A Revolution in Skincare
Hashtag XOXO isn’t just another beauty brand—it’s a movement. By combining Ayurveda, Indian botanicals, and modern science, the founders have created a line that resonates with modern consumers and honors India’s rich beauty heritage.
With Richa Malviya, Vineet Sharma, and Prakashan Pillai at the helm, the I-Beauty revolution is gaining momentum. For anyone seeking skincare that delivers results, celebrates heritage, and promotes natural health, Hashtag XOXO proves that India can set global beauty trends too.
Order Online: www.hashtagxoxo.com
Follow Us on Instagram: @hash_tagxoxo
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